Good Twin leads the U.S. organic non-alcoholic wine market with 35.43% share and 122% sales growth year-over-year.
Quiver AI Summary
AMASS Brands Group announced that its brand Good Twin has become the leading organic non-alcoholic wine brand in the U.S., capturing over 35% of the market share with dramatic year-over-year sales growth of more than 122%. Good Twin gained significant market share, increasing by nearly 13 points, and is among the top ten non-alcoholic wine brands by sales volume in the country. The rapid growth reflects AMASS's strategy to enhance its multi-brand platform and meet the rising demand for premium non-alcoholic options. The company plans to continue expanding Good Twin's distribution and retail presence, capitalizing on evolving consumer preferences in the beverage market.
Potential Positives
- Good Twin has become the #1 ranked organic non-alcoholic wine brand in the U.S., capturing a significant 35.43% of the dollar share in the market.
- The brand experienced a remarkable dollar sales increase of over 122% year-over-year, significantly outperforming the overall category growth of 41.1%.
- Good Twin's growth reflects the effectiveness of AMASS's multi-brand platform strategy and its ability to scale differentiated brands in high-growth beverage segments.
- The CEO highlighted the substantial opportunity for continued expansion and increased distribution in response to the rising demand for premium non-alcoholic alternatives.
Potential Negatives
- Despite significant growth, the press release relies heavily on forward-looking statements, highlighting uncertainties and risks that could affect future performance, such as market conditions and supply chain disruptions.
- The mention of the potential for risks associated with distribution and retail penetration may indicate challenges ahead as the company seeks to maintain its growth momentum.
- The heavy reliance on past performance metrics and aggressive growth language may raise concerns among investors about sustainability and the possibility of market volatility in the non-alcoholic segment.
FAQ
What percentage of the U.S. organic non-alcoholic wine market does Good Twin hold?
Good Twin currently holds a 35.43% dollar share of the U.S. organic non-alcoholic wine market.
How much did Good Twin's dollar sales increase?
Good Twin's dollar sales increased by more than 122% year-over-year.
What is Good Twin's ranking in the non-alcoholic wine category?
Good Twin is ranked as the #1 organic non-alcoholic wine brand in the United States by dollar share.
How is AMASS Brands Group planning to expand Good Twin?
AMASS plans to expand Good Twin by increasing distribution and building retail penetration.
What consumer trends is AMASS responding to with Good Twin?
AMASS is responding to trends favoring premium non-alcoholic alternatives as consumer preferences evolve.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
Full Release
Good Twin Captures More Than One-Third of the U.S. Organic Non-Alcoholic Wine Market as Dollar Sales Increase More Than 122% Year-Over-Year¹
Brand Continues Rapid Share Gains While Expanding Within One of the Fastest-Growing Segments in Beverage
SANTA MARIA, Calif., May 27, 2026 (GLOBE NEWSWIRE) -- AMASS Brands Group (NASDAQ: AMSS) (“AMASS” or “the Company”), a premium, multi-category beverage platform spanning non-alcohol, functional, and alcohol 2.0 products, today announced that Good Twin has become the #1 ranked organic non-alcoholic wine brand in the United States based on dollar share, according to Nielsen. 1
Good Twin currently holds a 35.43% dollar share of the organic non-alcoholic wine category, representing more than one in every three dollars spent in the segment. The brand gained 12.93 share points versus the prior year while delivering +122.2% dollar sales growth and +115.0% volume growth year-over-year, significantly outperforming the organic non-alcoholic wine category, which increased +41.1% during the same period.¹
Within the total non-alcoholic wine market, Good Twin is now ranked as a top-10 non-alcoholic wine brand by sales volume 1 in the United States and remains among the fastest-growing brands in the category. The brand continues to gain market share while delivering one of the strongest sales velocities among leading non-alcoholic wine brands.¹
“Good Twin’s continued momentum reflects our ability to identify and scale brands that resonate with evolving consumer preferences,” said Mark Thomas Lynn, Founder and Chief Executive Officer of AMASS. “Good Twin has established itself as the leading organic non-alcoholic wine brand in the country while also emerging as one of the fastest-growing brands in the broader non-alcoholic wine category. Importantly, we believe we are still in the early stages of the brand’s national expansion opportunity, with substantial room to grow distribution and consumer penetration as demand for premium non-alcoholic alternatives continues to accelerate.”
Good Twin’s recent growth reflects the strength of AMASS’s multi-brand platform strategy and its focus on scaling differentiated brands within high-growth beverage categories. As the brand continues to gain traction nationally, AMASS is focused on expanding distribution, increasing retail penetration, and building on Good Twin’s leadership position within the non-alcoholic wine category.
About AMASS Brands Group
AMASS Brands Group (Nasdaq: AMSS) is a next-generation beverage platform built around the brands with the goal of defining how modern consumers drink — and increasingly, how they don't. The Company's portfolio spans non-alcohol, functional, and alcohol 2.0 categories, with standout brands across each: Good Twin Non-Alcoholic Wine, a top-10 non-alcoholic wine in the U.S. and one of the fastest-growing in the category; and Summer Water Rosé, the zero-sugar, #1 selling premium domestic rosé in the US according to Nielsen — among others across the portfolio. As moderation trends accelerate, AMASS believes it is positioned to benefit structurally rather than reactively — with margin discipline, cohesive brand architecture, and the multi-brand scalability that makes AMASS increasingly relevant to strategic acquirers in an evolving beverage landscape.
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¹ Source: Based on dollar share within Nielsen-measured retail sales data, last four weeks ended April 18, 2026.
Safe Harbor Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements include statements regarding the Company’s expectations, beliefs, plans, intentions, strategies, prospects, future growth opportunities, anticipated market trends, distribution expansion, consumer demand, and future operating performance. These forward-looking statements include, without limitation, the Company’s statements regarding the expected trading of its shares of common stock on the Nasdaq Global Market. Forward-looking statements are not guarantees of future performance and involve risks and actual results to differ materially from the Company’s expectations discussed in the forward-looking statements. These statements are subject to uncertainties and risks including, but not limited to, the uncertainties related to market conditions and the other factors discussed in the “Risk Factors” section of the Company’s registration statement on Form S-1 filed with the Securities and Exchange Commission (“SEC”) including uncertainties within the beverage industry; the Company’s ability to expand distribution and retail penetration; and supply chain disruptions. For these reasons, among others, investors are cautioned not to place undue reliance upon any forward-looking statements in this press release. Additional factors are discussed in the Company’s filings with the SEC, which are available for review at www.sec.gov. Forward-looking statements speak only as of the date made, and the Company undertakes no obligation to publicly revise these forward-looking statements to reflect events or circumstances that arise after the date hereof, except as required by applicable law.
Investor Relations Contact
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Rob Kelly, Vice President
(212) 896-1254
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