Giftify partners with Follett to establish gift card exchanges at 700 campus bookstores, enhancing customer reach and gift card liquidity.
Quiver AI Summary
Giftify, Inc. announced a partnership with Follett Higher Education to introduce gift card exchange capabilities at approximately 700 campus bookstore locations nationwide by August 2026, including those serving Stanford University and the University of Texas. This initiative will allow students, parents, and visitors to trade unused gift cards for spending at campus stores, enhancing customer acquisition and expanding gift card supply for CardCash.com. The program is expected to create a significant physical retail presence at critical spending times, such as back-to-school and graduation seasons, which will facilitate easier conversion of unused gift cards into purchasing power for various campus needs. The partnership is seen as a key step toward growing Giftify's customer base and increasing liquidity on the CardCash platform.
Potential Positives
- Partnership with Follett Higher Education expected to reach approximately 700 campus bookstore locations by August 2026, significantly expanding CardCash’s physical retail footprint.
- Creates a new customer acquisition channel by targeting students and families during high spending seasons such as back-to-school and graduation.
- Enables the exchange of unused gift cards for immediate purchasing power, potentially increasing transaction volume and liquidity on the CardCash platform.
- Positions Giftify, Inc. as a leader in the incentives and rewards industry by enhancing its service offerings in key retail environments.
Potential Negatives
- Substantial doubt about the company's ability to continue as a going concern is explicitly noted, indicating potential financial instability.
- The forward-looking statements warn of significant risks and uncertainties, including competition and changes in consumer spending patterns, which could affect future performance negatively.
- The press release lacks detailed information on how the partnership will directly enhance profitability or customer retention, creating uncertainty about the long-term benefits of this initiative.
FAQ
What is the new partnership between CardCash.com and Follett Higher Education?
CardCash.com and Follett Higher Education have partnered to enable gift card exchanges at campus bookstores nationwide.
How many locations will the partnership cover?
The partnership aims to reach approximately 700 campus bookstore locations by August 2026.
What benefits does the partnership offer students?
Students can exchange unused gift cards for spendable value at participating campus stores, enhancing their purchasing power for essentials.
How does this partnership impact CardCash's business?
This partnership serves as a new customer acquisition channel and expands the supply of gift cards available on CardCash's platform.
When will the program be fully rolled out?
The program is expected to be fully operational across all locations by August 2026.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$GIFT Insider Trading Activity
$GIFT insiders have traded $GIFT stock on the open market 5 times in the past 6 months. Of those trades, 0 have been purchases and 5 have been sales.
Here’s a breakdown of recent trading of $GIFT stock by insiders over the last 6 months:
- COMMUNICATIONS INTERNATIONAL, INC. INTERACTIVE sold 17,610 shares for an estimated $16,447
- TIMOTHY WILLIAM MILLER (Vice President, Sales) has made 0 purchases and 4 sales selling 4,000 shares for an estimated $4,120.
To track insider transactions, check out Quiver Quantitative's insider trading dashboard. You can access data on insider stock transactions through the Quiver Quantitative API insider transaction endpoint.
$GIFT Revenue
$GIFT had revenues of $21.4M in Q1 2026. This is a decrease of -4.13% from the same period in the prior year.
You can track GIFT financials on Quiver Quantitative's GIFT stock page.
You can access data on GIFT stock through the Quiver Quantitative API.
$GIFT Hedge Fund Activity
We have seen 5 institutional investors add shares of $GIFT stock to their portfolio, and 8 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- HENRICKSON NAUTA WEALTH ADVISORS, INC. added 142,398 shares (+inf%) to their portfolio in Q1 2026, for an estimated $142,398
- ELEVATION POINT WEALTH PARTNERS, LLC added 100,000 shares (+inf%) to their portfolio in Q1 2026, for an estimated $100,000
- WAYPOINT WEALTH COUNSEL removed 60,205 shares (-84.9%) from their portfolio in Q1 2026, for an estimated $60,205
- GEODE CAPITAL MANAGEMENT, LLC added 47,715 shares (+29.8%) to their portfolio in Q1 2026, for an estimated $47,715
- SUSQUEHANNA INTERNATIONAL GROUP, LLP removed 45,007 shares (-100.0%) from their portfolio in Q4 2025, for an estimated $49,507
- GOLDMAN SACHS GROUP INC removed 10,602 shares (-100.0%) from their portfolio in Q1 2026, for an estimated $10,602
- BLAIR WILLIAM & CO/IL removed 8,447 shares (-8.9%) from their portfolio in Q4 2025, for an estimated $9,291
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard. You can access data on hedge funds moves and 13F filings through the Quiver Quantitative API 13F endpoint.
Full Release
Partnership expected to reach approximately 700 locations by August 2026, including stores serving Stanford University and the University of Texas, creating a new customer acquisition channel and a new source of gift card supply ahead of the back-to-school season
SCHAUMBURG, IL, June 29, 2026 (GLOBE NEWSWIRE) -- Giftify, Inc. (NASDAQ: GIFT) (the “Company”), the owner and operator of CardCash.com, Restaurant.com, and Takeout7.com, and a leader in the incentives and rewards industry, today announced a new partnership between CardCash.com and Follett Higher Education to bring gift card exchange capabilities to campus bookstore locations nationwide, establishing a significant new channel for growing its customer base and expanding gift card supply for the CardCash platform.
The program enables students, parents, and campus visitors to exchange unused gift cards for spendable value at participating campus store locations, providing a convenient, in-person channel for converting unwanted gift cards into immediate purchasing power for textbooks, apparel, technology, dorm essentials, and other everyday campus needs.
When fully rolled out across all approximately 700 campus bookstore locations by August 2026 — including stores serving major universities such as Stanford University and the University of Texas — this program is expected to represent CardCash’s largest single physical retail footprint.
Campus stores today serve a broad role beyond textbooks — offering apparel, technology, dorm essentials, food, and gifts — making them a central shopping destination for students and families, especially during graduation and the back-to-school season.
“The Follett Higher Education partnership gives CardCash a meaningful physical presence across approximately 700 campus locations at exactly the moments when students and families are most actively spending,” said Ketan Thakker, Chief Executive Officer of Giftify, Inc. “This partnership is first and foremost a customer acquisition channel — bringing new users into the CardCash ecosystem at the moments when they’re already thinking about spending. It also creates a meaningful new source of gift card supply, as students and families bring in cards they might otherwise never redeem. We see this as an important step in both growing our customer base and deepening the liquidity of our platform.”
“We’re meeting customers at a moment when they’re already spending, whether it’s for textbooks, apparel, or graduation,” said Tom Ochoa, Head of Sales & Business Development at CardCash. “By bringing CardCash into campus stores, we’re removing friction and making it easier to convert unused gift cards into real purchasing power.”
The program also creates new opportunities around key seasonal moments, including graduation, when families and friends are purchasing gifts and campus merchandise, and late summer, when students return to campus and spending increases across multiple categories.
The partnership reflects CardCash’s continued investment in high-frequency retail environments that attract first-time users and unlock gift card value that would otherwise go unredeemed.
About Giftify, Inc.
Giftify, Inc. (NASDAQ: GIFT) is a pioneer in the incentive and rewards industry with a focus on retail, dining, and entertainment experiences, as the owner and operator of leading digital platforms, CardCash.com, and Restaurant.com. CardCash.com is a leading secondary gift card exchange platform, allowing consumers and retailers to realize value by buying and selling gift cards at various scales from over 1,100 retailers. Restaurant.com is the nation’s largest restaurant-focused digital deals brand, connecting digital consumers, businesses, and communities by offering thousands of dining, retail, and entertainment deal options nationwide at over 184,000 restaurants and retailers. For more information, visit www.giftifyinc.com , www.cardcash.com , and www.restaurant.com
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include, but are not limited to, statements regarding Giftify’s future financial and operational performance, business strategy, AI deployment roadmap, marketplace growth, and market position. Forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected. These risks and uncertainties include, but are not limited to: changes in consumer spending patterns; competition in the gift card and restaurant deals markets; our ability to maintain and expand relationships with merchants and corporate clients; our ability to achieve and maintain profitability; our liquidity and ability to raise additional capital; general economic conditions; and other risks detailed in our filings with the Securities and Exchange Commission, including our Annual Report on Form 10-K and Quarterly Reports on Form 10-Q. The Company has identified substantial doubt about its ability to continue as a going concern as disclosed in the accompanying Form 10-Q; see the 10-Q for further detail. The forward-looking statements in this press release are made as of the date hereof, and Giftify undertakes no obligation to update these statements or to explain the reasons why actual results may differ.
Investor Contact: Giftify, Inc. | [email protected]
