Fold Holdings partners with Steak ’n Shake to offer $5 in bitcoin rewards for specific menu items, promoting bitcoin adoption.
Quiver AI Summary
Fold Holdings, Inc. has announced a partnership with Steak ’n Shake to offer customers a unique incentive: when they order the Bitcoin Meal or Bitcoin Steakburger, they will receive $5 in bitcoin. This promotion is available at approximately 400 Steak ’n Shake locations across the U.S. and marks a significant step in integrating bitcoin into everyday purchases, making it more mainstream. Customers can redeem their bitcoin rewards by submitting their receipts through a dedicated website and using the Fold app. CEO Will Reeves emphasized that this initiative represents a core aspect of the company's vision to normalize bitcoin usage in daily life. The campaign launches on October 31, 2025, and is part of a broader effort by Fold to establish future partnerships promoting bitcoin in everyday transactions.
Potential Positives
- Partnership with Steak ’n Shake introduces bitcoin rewards to a mainstream audience, marking a significant step toward the adoption of bitcoin in everyday transactions.
- The promotion allows first-time bitcoin ownership for many customers, potentially expanding the user base for Fold's financial services.
- Fold aims to enhance the relevance of bitcoin through partnerships, indicating growth potential and future initiatives beyond this campaign.
Potential Negatives
- The partnership with Steak ’n Shake may not generate significant long-term customer engagement or loyalty, as it is a limited-time offer that may attract only temporary interest.
- Potential customer confusion regarding the redemption process for the bitcoin reward could lead to dissatisfaction and affect the brand's reputation if not managed effectively.
- As a promotion aimed at mainstream adoption, there is a risk that it may not significantly impact Fold's broader business objectives or revenue, raising questions about the effectiveness of the initiative.
FAQ
What is the partnership between Fold and Steak 'n Shake?
Fold Holdings, Inc. has partnered with Steak 'n Shake to offer customers $5 in bitcoin with select meal purchases.
How can customers earn bitcoin at Steak 'n Shake?
Customers can earn $5 in bitcoin by purchasing a Bitcoin Meal or Bitcoin Steakburger and uploading their receipt via the Fold app.
When does this bitcoin offer start?
The bitcoin promotion at Steak 'n Shake begins today, October 31, 2025, and will run while supplies last.
What do customers need to do to claim their bitcoin reward?
Customers must download the Fold app, activate their account, and upload their receipt to redeem their $5 bitcoin reward.
Is this Fold's first partnership with a restaurant?
This is the first partnership of its kind for a U.S. restaurant chain, bringing bitcoin rewards into the dining experience.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$FLD Insider Trading Activity
$FLD insiders have traded $FLD stock on the open market 2 times in the past 6 months. Of those trades, 2 have been purchases and 0 have been sales.
Here’s a breakdown of recent trading of $FLD stock by insiders over the last 6 months:
- BRACEBRIDGE H JR YOUNG has made 2 purchases buying 16,200 shares for an estimated $58,976 and 0 sales.
To track insider transactions, check out Quiver Quantitative's insider trading dashboard.
$FLD Hedge Fund Activity
We have seen 0 institutional investors add shares of $FLD stock to their portfolio, and 2 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- THAMES CAPITAL MANAGEMENT LLC removed 78,883 shares (-100.0%) from their portfolio in Q2 2025, for an estimated $333,675
- HHM WEALTH ADVISORS, LLC removed 100 shares (-100.0%) from their portfolio in Q3 2025, for an estimated $386
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.
$FLD Analyst Ratings
Wall Street analysts have issued reports on $FLD in the last several months. We have seen 2 firms issue buy ratings on the stock, and 0 firms issue sell ratings.
Here are some recent analyst ratings:
- Cantor Fitzgerald issued a "Overweight" rating on 07/28/2025
- Northland Capital Markets issued a "Outperform" rating on 05/27/2025
To track analyst ratings and price targets for $FLD, check out Quiver Quantitative's $FLD forecast page.
$FLD Price Targets
Multiple analysts have issued price targets for $FLD recently. We have seen 2 analysts offer price targets for $FLD in the last 6 months, with a median target of $8.25.
Here are some recent targets:
- Brett Knoblauch from Cantor Fitzgerald set a target price of $6.5 on 07/28/2025
- Mike Grondahl from Northland Capital Markets set a target price of $10.0 on 05/27/2025
Full Release
PHOENIX, Oct. 31, 2025 (GLOBE NEWSWIRE) -- Fold Holdings, Inc. (NASDAQ: FLD) (“Fold” or the “Company”), a bitcoin financial services company making it easy for individuals and businesses to earn, save, and spend bitcoin through everyday financial tools, today announced a landmark partnership with Steak ’n Shake that brings bitcoin directly to dining, rewarding customers with $5 in bitcoin when they order the Steak ‘n Shake Bitcoin Meal or Bitcoin Steakburger.
The limited-time offer is available at its approximately 400 Steak ’n Shake locations nationwide, giving guests a delicious new way to earn bitcoin. This marks the first time a U.S. restaurant chain has bundled meals with bitcoin rewards, a milestone signaling how quickly bitcoin is moving from niche investment to mainstream culture.
Customers who purchase a Bitcoin Burger or Bitcoin Meal can visit www.bitcoinmealdeal.com, upload their receipt, and receive a unique code redeemable for $5 in bitcoin through the Fold app. After downloading the Fold app and activating an account, users can redeem their $5 bitcoin reward and start earning bitcoin on future everyday purchases. Each customer may redeem one code, subject to applicable terms and conditions.
“Bitcoin goes mainstream when it starts showing up in everyday life,” said Will Reeves, Chairman, CEO and Founder of Fold. “That’s been our vision from the beginning and our promotion with Steak ’n Shake is the next step in that journey. For many people, this will be the first time they ever own bitcoin, and it will come from something as ordinary as grabbing a burger. That’s what real adoption looks like.”
The campaign will roll out nationwide today, October 31st and will run while supplies last. This initiative represents the first in a series of mainstream partnerships Fold plans to announce in the coming months, all designed to make bitcoin simple, rewarding, and part of everyday life.
About Steak n Shake
Steak ‘n Shake is a classic American brand born on Route 66 in 1934. They are the creators of the Steakburger, extraordinary homemade milkshakes, and famous beef tallow fries. Steak ‘n Shake uses higher quality ingredients and cares about its people by proudly being the maximum wage employer. They seek to lead in food quality and service and embrace leading technologies such as Bitcoin. Steak ‘n Shake is proud to be an American company. For more information, visit
https://steaknshake.com/
or connect with them on social media at @SteaknShake.
About Fold
Fold (NASDAQ: FLD) is the first publicly traded bitcoin financial services company, making it easy for individuals and businesses to earn, save, and use bitcoin. With nearly 1,500 BTC in its treasury, Fold is at the forefront of integrating bitcoin into everyday financial experiences. Through innovative products like the Fold App, Fold Credit Card™, Fold Bitcoin Gift Card™, and Fold Debit Card™, the company is building the bridge between traditional finance and the bitcoin-powered future.
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Samir Jain, CFA
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